Within Japanese traditions, there is one that marks the first seasonal change of the year, known as Setsubun (節分) . This day is dedicated to welcoming the new season with a renewed spirit. It is an ancient Japanese tradition that is also appreciated as an opportunity to drive away bad luck and invite good fortune for the rest of the year. However, this special day would not be complete without its traditional dish, prepared exclusively for this occasion in Japan: Ehomaki (恵方巻き) . Although it...

On the first day of the year, you will see unique Japanese decorations for this season at the main entrance of FUJITAYA, consisting of two pine decorations placed on either side of the entrance, called KADOMATSU (門松), and at the back you will also find sake barrels called SAKADARU (酒樽).   But did you know that they are only put up at the beginning of the year? So, on this occasion, we are going to share with you the meaning of these traditional elements used in Japan to welcome in the new...

In Japan, there is a much-anticipated custom at the beginning of each year, where people go to stores early in the morning to buy "lucky bags" known as "Fukubukuro" (福袋). This tradition combines surprise, fun, and a touch of good fortune, and has become one of the most representative practices of the Japanese New Year. But what are Fukubukuro? They are sealed bags containing a selection of surprise products that can include food, drinks, traditional items, cosmetics, clothing, gadgets, or...