Why is Ehomaki Sushi so Special During the Setsubun season?

Within Japanese traditions, there is one that marks the first seasonal change of the year, known as Setsubun (節分). This day is dedicated to welcoming the new season with a renewed spirit.

It is an ancient Japanese tradition that is also appreciated as an opportunity to drive away bad luck and invite good fortune for the rest of the year.

However, this special day would not be complete without its traditional dish, prepared exclusively for this occasion in Japan: Ehomaki (恵方巻き). Although it may appear similar to the iconic sushi roll, Ehomaki is distinguished by its unique combination of ingredients, which include kanpyo (simmered and sweetened dried gourd strips), shiitake mushrooms (cooked in soy sauce and sugar), tamagoyaki (a thick, slightly sweet Japanese omelet), eel — unagi or anago (often grilled), shrimp (ebi) (usually boiled), cucumber (to add a crunchy texture), and sakura denbu (sweet pink fish flakes).

To enjoy this special dish properly, certain specific rules must be followed in order to wish for happiness and good health throughout the year.

For example, it is important to face the year’s designated “lucky direction,” known as Eho (恵方). This direction changes every year and must be followed while eating the Ehomaki silently, without stopping, until the roll is finished.

But don’t worry—on this occasion, we will explain how you can take part in the culture of Ehomaki and also clarify the meaning behind these traditions and rules.

First, let’s answer: What is Ehomaki?

Ehomaki is a sushi roll that is thicker than usual and is prepared and eaten exclusively on the day of Setsubun. In Japan, it is believed that this dish brings good luck to those who eat it, which is why it has become a seasonal tradition perfect for enjoying with family and friends.

Why do you face a specific direction—and a different one every year—while eating it?

The lucky direction, known in Japanese as Eho, is determined based on the direction believed to attract good fortune for that particular year, according to the Japanese calendar.

For 2026, the designated Eho is southeast (slightly toward the south).

So, why must it be eaten in silence?

This rule exists because, while eating the Ehomaki, one is meant to make a heartfelt wish and hope for it to come true. However, it is believed that if you speak during the process, both your wish and good fortune may slip away.

THESE ARE THE BASIC RULES FOR EATING EHOMAKI ACCORDING TO TRADITION:

1.     Face the Eho direction (southeast for 2026).

2.     Eat in silence while making your wish.

3.     Most importantly, do not cut the Ehomaki, as cutting it is believed to “cut” good luck. Also, avoid turning it too much while eating.

Above all, the most important thing is to enjoy this cultural experience that Setsubun has to offer.

Experience Setsubun at FUJITAYA

If you are interested in experiencing the celebration of Setsubun this year, then the following news is sure to excite you.

On Saturday, January 31, 2026, at 4:00 p.m., FUJITAYA will host a Setsubun celebration—a unique opportunity to purchase and taste authentic Japanese Ehomaki. Beyond bringing good fortune, this experience will allow you to immerse yourself in Japanese culture right here in Mexico.

We sincerely look forward to welcoming you on this special day.