KOINOBORI, to provide for healthy growth and career success for children

The "Koinobori" 鯉のぼりis a peculiar traditional Japanese flag that takes to the skies in early May to be part of the Children's Day celebrations, known as "kodomo no hi" こどもの日, which is celebrated on May 5 in Japan and is also part of the "Golden Week" or Golden Week holidays.

This flag seeks to have an appearance similar to that of a carp fish; hence its name which is composed of the words "Koi" 鯉 (carp) and "nobori" のぼり(banner). But, it is also a tradition that began generations ago, until the Edo Period (1603 - 1868); where they began to decorate the gardens of the samurai houses with decorations in the form of tents with the intention that children become strong, tenacious and brave.

And there is an ancient Japanese legend that explains the origin of the symbolism of the carp...

There was a school of fish trying to swim up the "Yellow River" and among them was a group of goldfish; swimming together they gained more strength to swim against the current. Until they reached the last and imposing waterfall called "Ryuumon", where the challenge seemed impossible; however, the carp did not give up at any time and continued trying to swim to the top. They even caught the attention of the local demons for their show of perseverance and effort; who decided to increase the strength of the waterfall with the intention of increasing the carp's challenge. Until after 100 years, a single carp finally managed to reach the top of the waterfall; known as the "Dragon's Portal". Being transformed into a golden dragon by the gods, in recognition of his achievement; becoming the image of strength, courage and perseverance. Characteristics that all people need to overcome the challenges and obstacles that arise throughout their lives. In addition, the carp is also associated with good luck, prosperity, success and longevity.     

The order in which the Koinobori are placed is from the top, starting with the black one, followed by the red one and ending with the blue one.  This is because each one represents a member of the family.

• The black fish and the largest fish (which is called Magoi) represents the father.

• The red fish (called Jigoi) represents the mother.

• The blue fish represents the child.

  
  

However, in case the family has more children, more Koinobori of other colors and smaller sizes will surely be placed; such as the green one shown in the picture.

And also the Koinobori are accompanied by a colorful looking "Juki Nagashi" representing different elements of nature:

• The blue color represents the tree

• The color red represents fire

• The yellow color represents the earth

• White represents gold

• The color black represents water

  
  

This representation is based on the Chinese philosophy of Yin-Yang and the five elements, so the five colors together are intended to repel evil.

So now that you know more about this tradition, it would be a good idea to have your picture taken next to our Koiobori flags when you visit us to celebrate the children. Because FUJITAYA is where you can experience the cultures and traditions of Japan.